As an owner of a marketing agency I meet with a lot of small business owners and surprisingly most are not consistently emailing their prospects and customers. As an Authorized Local Expert for Constant Contact I know the statistics still overwhelmingly support email marketing.
Statistics Don’t Lie
- Email marketing is still the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent.
- Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.
- About 53% of emails are now opened on mobile devices.
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
Often we find ourselves too busy doing work for our own clients to find the time to do our own marketing. In that case it might make better sense to outsource email marketing to someone like Luke Direct Marketing.
The Subject Line
The most important aspect of your email is the subject line. It’s what your audience see’s and reads before deciding whether they want open the email or not. With fewer then five seconds to convince a recipient to open and email or delete it, you need to it to have an edge.
A recent case study proved that a clear subject line gets 541% more clicks than one that’s clever. Simply just ensuring that the recipient understands the contents of the email can get you 5 times the number of prospects to open it. Think of how that can translate to your bottom line.
Personalization
Personalization improves click through rates by tailoring your marketing and content to the individual level. Across all industries, marketers are grasping the importance of implementing personalization in their business. The demand is growing but there are still challenges with IT departments to get the data the need. At the end of the day personalization drives results for businesses of all sizes and companies who implement personalization see higher engagement rates, increased revenues and a better overall customer experience.
AutoResponders
Autoresponders are a series of email templates that you set up ahead of time and send automatically in response to a prospect action like filling out a form or downloading your e-book. There is a specific purpose to each email in that the provide what you promised, answer general questions and gain trust from the prospect. They are a great way to build relationships while you get back to running your business.
Less is More
In 2016 the most read emails general have no more then 2 images and 20 lines of text, so sending less content is getting a better response and this makes it easier and less timely to compose an email. And don’t forget video’s since they are the best medium to connect with in 2016. Thankfully the days of doing a huge newsletter are in the past. We’re all too busy and only want to see the good stuff. Not the extra fluff.
Bottom Line
Sending consistent email messages to your customers and prospects keeps you top of mind so when they are in need of your products and services they are much more likely to reach out to connect with you. Even sending one email a month will help you convert customers and drive more sales.
